NFL's Troubles Aren't Expected To Affect Super Bowl Advertising, Pricing
After the NFL season started off on a low note with the different domestic abuse situations, there was reason for the league to worry about their financial security. The Ray Rice and Adrian Peterson scandals had major advertisers fretting about whether or not they should stay with the NFL. As it gets closer to the Super Bowl though, the NFL has managed to rebound from its September difficulties and as NBC tries to sell their remaining advertisement spots, the ratings and interest are as high as ever.
I believe the NFL saved themselves on this one by making a very smart decision. The NFL listened when several advertisers expressed concern over players' behavior, and the league's handling of it, so they decided to change their policies. This decision was huge in my opinion. If the NFL wouldn't have changed their policies and they would have handled these situations the wrong way, they could have lost a lot of advertisers.
NBC was seeking to get an increase over the $4 million that Fox earned last season for a 30-second spot. This part of the article kind of relates to supply and demand. Each year, the demand for a 30 second commercial during the Super Bowl keeps rising, so the equilibrium price keeps rising. Overall, I don't think the scandals will hurt the Super Bowl ratings at all. The Super Bowl is just way too popular for that too happen. Also, it happened in September, so the NFL has had time to make changes to appease their fans. The NFL just keeps getting more popular, and I don't see the ratings of the Super Bowl dropping any time soon.
People are going to talk about these incidents for a few weeks then they will eventuality forget about them i'm not surprised that Superbowl adverting was not affected.
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